Your Comfort, Our Priority

Your journey to better sleep starts here. We offer a curated selection of premium bedding and home textiles, including our exclusive In2Linen label. Our seamless online shopping experience and friendly customer service are designed to help you find the perfect products to enhance your comfort and style.

About Us – In2Linen

About In2Linen

Premium linen,
thoughtfully sourced.

For over 20 years, In2Linen has been bringing enduring comfort into Australian homes — with honest pricing, expert advice, and a genuine passion for elegant bedding.

20+

Years in business

4

Victorian stores

100%

Transparent pricing

Our story

In2Linen was born out of a simple belief — everyone deserves a great night's sleep. Starting in Melbourne over two decades ago, we built our reputation by sourcing premium bed linen and bringing it directly to our customers at fair, honest prices.

Today, we carry an extensive range from trusted brands including Easyrest, Puradown, and Renee Taylor — alongside a curated selection of Australian-made products that celebrate exceptional local craftsmanship.

We are also proud to be the home of Harper Home, our own sister brand to In2Linen. Designed with the same commitment to quality and style, Harper Home offers a beautifully curated range of bedding that brings an elegant, considered aesthetic to the modern bedroom.

The In2Linen label

Our own In2Linen label has become a customer favourite — offering quilt cover sets, quilts, sheet sets, toppers, protectors, pillows, throws, and towels, all designed to combine comfort, style, and lasting durability.

Each piece is crafted to deliver consistent quality at excellent value, so you never have to compromise on the things that matter most when it comes to rest and relaxation.

We are always looking for ways to reduce our environmental footprint — sourcing products made with organic cotton, Oeko-Tex certified clean dyes free from harmful chemicals, and working toward sustainable packaging including fabric bags that help eliminate single-use plastic.

What we stand for

01

Honest pricing

No inflated markups or misleading discounts. Our prices are set to deliver consistent, genuine value every day of the year.

02

Expert advice

With over 20 years of product knowledge, our friendly team is here to help you find exactly what you need — in-store or online.

03

Local support

We proudly stock Australian-made products and support local businesses, celebrating the craftsmanship found right here at home.

04

Sustainability

We are committed to low-impact sourcing — from Oeko-Tex certified dyes and organic cotton to fabric bags that reduce single-use plastic waste.

Get in touch

Head office

44 Gaffney Street
Coburg North VIC 3058

Phone

(03) 9354 3233

Email

hello@in2linen.com.au

Store hours

Mon–Sat: 9:00am – 5:00pm
Sunday: 9:00am – 4:00pm

ABN

78 622 549 991

Our stores

  • Address

    44 Gaffney Street, Coburg North VIC 3058

    Phone

    (03) 9354 3233

  • Address

    72 Weller St, Geelong West VIC 3218

    Phone

    (03) 5221 1999

  • Location

    Gateway Plaza Leopold

    Address

    659 Bellarine Hwy, Leopold VIC 3224

    Phone

    (03) 5250 6357

  • Location

    DFO Moorabbin Airport, Shop G078

    Address

    250 Centre Dandenong Road, Moorabbin Airport VIC 3194

    Phone

    (03) 9584 7830